Successes and Failures of Idents Draft Two

Successes and failures of idents

Idents are small advertisements that market a channel. They have both opportunities and limitations. Some opportunities idents have are that it allows you to brand your channel to various markets, it creates an identity and a tone for your channel as well as displaying text based information more easily. Also it can appeal to target audience of different age groups.

However, some limitations that must be considered when designing an ident are typography-which is the font, it must be clear to read, and it must be big and bold enough to understand- the resolution of the ident; this is the quality of the image could be a difficulty when creating the advert, also the colour and the aspect-ratio of the images could be a problem because the designer must take into account where the advertisement will take place. For instance on a billboard or on a TV because the image must fit the dimensions.

These limitations and opportunities mean that there are successful and unsuccessful idents. The first example of this will discuss is UKTV Gold’s idents from 1992 and 2004, this is an unsuccessful ident as the tempo is very slow and dull as well as the transitions of the frames are slow, it doesn’t link to the channel itself because UKTV Gold is a comedy channel but this ident makes it look bland. Furthermore there is no verbal information and it is not visually clear, as it does not show the channels logo until the end of the advert. In addition, the viewer is not engaged, as the music is confusing as well as the lack of images to brighten up the mood of the ident itself.

In contrast, in 2012 UKTV Gold created a successful ident, as this one was more futuristic and abstract. This made the viewer more involved, as the music was lively and quite upbeat. Also the tempo was much quicker and this reinforced the youth of the channel. Additionally, there was a lot happening at once which made the viewer find it difficult to look away and at the end the logo was in the middle of the screen surrounded by various random objects and animations which could signify that people have become more interested with UKTV Gold now that they have a more energetic identity. Moreover, at the start of the ident, the logo is punched by a boxing glove and a line comes out of the logo and this line continues throughout the ident and this links to the content of all successful jokes and that is to have a “punch line’” and UKTV Gold uses this animation to reinstate that it is a comedy channel.

ITV has also been a victim to successful and unsuccessful idents because in 2003 they created a very boring ident. This is because the logo only told us the channel and there was a lack of information which was shared, the viewer was only told what program is on next and this makes me think that the channel was very strict and the ident looked formal and the information was straight to the point. The logo was in the centre of the screen to show dominance, as it was stationary throughout the ident. I think the ident was set in the present day but the transitions of the logo and the shapes and the movement of the background looked quite futuristic. Which could imply that ITV 1 was trying to become futuristic whilst still being quite ordinary. Even though this logo transition was quite futuristic, it didn’t take away from the fact that the rest of the ident was boring.

The levels of information, both visually and verbally were very low as well as the interaction with the viewers was minimal because of the program information was not developed with any enthusiasm. This ident was informational due to tits plain colours and the information, which was delivered, reinforcing the point that the channel was quite strict.

10 years on, ITV rebranded their logo and changed the name from ITV 1 to ITV. They also changed the colour scheme to “better reflect their program mix”. The main logo is a colour-picking design which changes to suit its backdrop as well as the nature of its programming. The ITV Group Director of Marketing and Research, Rufus Radcliffe said “the rebranding of ITV will allow us to further cement the relationship in viewers’ minds between shows and the ITV brand that produces and broadcasts them. We now have a consistent identity across everything we do.”

This rebranding happened on Monday 14^th January 2013.

This rebranding was evident in ITV’s ‘pugwash’ ident. This was a successful ident because the logo was bold and energetic. The font colour of the logo was purple to make it stand out and this shows that ITV are proud of their channel. Underneath the logo it had ‘channel of the year’ which emphasises how popular the channel is to all ages. Even though it takes a few seconds for the information (commentary) to start, it then blasts us with information. For instance, the person who is speaking is introduced, what the channel is called, the time of day, the channel which is coming on next and then it tells the viewers to go onto twitter to keep up to date with the program. Furthermore the logo appears at the beginning then slowly appears throughout the ident to show the channels’elegance. The logo is also to the side of the screen so it doesn’t distract the viewer from the pug. This ident is set in the present day as the dog is being washed and this is a realistic thing to do in today’s society. In addition to this explanation of why this ident is successful is the tempo, it begins slow as the camera goes from a wide shot to a close up but the fast paced voice contrast with the slow ident.

The voiceover interacts with the viewer as he introduces himself and any regular ITV viewer would know who it is; Keith Lemon. He also tells the audience to go on twitter and #throughthekeyhole, which is his new show, and get involved by saying whose house he is in. This relates to the viewer as twitter is a main trend for teenagers. Also the music is sophisticated and this is a reoccurring theme throughout the two idents as they both have sophistication and seriousness. Lastly, this channel is entertaining because of the idents that are created because of the programmes which support them and also any fan of Keith Lemon would know that his programmes are entertaining.

My last examples of successful and unsuccessful idents will be from Channel 5

Firstly, in 2007 Channel 5 created a balloon ident which lacked fun and energy. The density of information was lacklustre because the logo of ‘five’ appears which makes us understand what channel it is branding, then the genre of the upcoming programmes where told ‘news and sport’ as well as the presenter was named ‘Helen Fospero’. The tempo of this ident is relatively slow which makes the viewer lose attention but the balloons form quickly but the voiceover is of a slow pace. The blue and white balloons float into the sky to make the logo ‘five’which is quite simplistic but the blue balloons turn white suggesting that the channel is pure and all the programmes are smooth, meaning that the amount of breaks will be minimal. This ident is set in the present day due to the realistic colours and the situation of the balloons is very simple.

This ident would relate more to older people as a target audience because the music is smooth and relaxing as well. The colours also emphasise the calm identity of the ident. The ident is informational because the voiceover tells us specific details and that is who the presenter is and we have already learnt that this is Helen Fospero, also it tells us the channel once again. Furthermore we learn what programmes are coming up.

Then in 2011 a drum ident was created by Channel 5 as part of a rebranding, Richard Desmond rebranded the channel from ‘five’ to ‘Channel 5’ with a logo of a white‘five’ in a red background after purchasing Channel 5 Broadcasting from RTL. However some people reacted in a negative way and one person said “it looks like a generic fake news-cast van in the background of a Die Hard film.” But this ident is successful as it has a much quicker tempo and it more upbeat with help from the drums that are being played. This creates a more lively and energetic personality. Furthermore, the channel number is shown in the backdrop as well as the voiceover gives a quick summary of the upcoming programmes. The drums are being played in the centre of the screen to make sure all viewers are focused on it. The logo in the backdrop is loud and bold which also attracts the viewers eye. Again, this ident is set in the present day because nothing peculiar or eccentric is happening; it is just calm and conventional. Additionally, the fast paced and lively music creates a more exciting channel personality. This will then attract a younger audience because they would think that the channel is more entertaining. This ident is entertaining and it foreshadows the captivating programmes which will be played.

So in conclusion, a successful ident has to have design features that are thoroughly thought out, imaginative and the more clever these design features are, the more eye-catching and successful the idnets will be, attracting an audience from all ages. If the ident is a failure, then the channel would have to be rebranded make it more successful and we have learnt here that many of the popular channels had to rebrand their ideas to keep their audience attracted.

Ident Report Draft Two

Analysing Ident Designs

Idents are short animations that are played before a TV show which usually describes the program which is forthcoming, visually and most of the time, verbally. Idents are used to advertise the channel and this is done by giving the audience a clear idea of the identiy and personalityof the channel.

The purpose of an ident is to show the channel’s identity and to brand and market the channel. By identity I mean to show the channel’s personality off to the viewers. For example, E4 has a very lively and quirky identity due to their random and fun idents. By doing this, they’re clearly marketing their channel to young people as this type of group is a mass audience for energetic programmes and channels. Furthermore, by branding, this would be a logo which distinctly shows the channels identity and this can make the channel become recognised around the world.

I will analyse closely four different idents from various channels. I will analyse them by categorising the information into six headings; density of information, composition, space and time, tempo, interaction with the viewers and information vs entertainment.

The first ident I will analyse is one from ITV.

This ITV ident has verbal information throughout. The information it gives is the programme which is on next ‘X Factor’ and the voiceover tells us who is in the program and that ‘Sharon is back’ along with ‘Gary, Nicole and Louis’. ITV have done this to capture the audience by telling them that a former person from the panel is back and they hope that this will encourage viewers to watch.

The ITV logo appears within the ident. The logo changes colour throughout the advertisement but it is placed on the left of the screen, maybe to show the importance of the girl spinning a hula-hoop around. Itv might have placed the logo here because whenever the hula-hoop spins around the colour catches the logo which brings it to attention.

This ident is set in the present day and at night. We know this by the realistic actions which the girl is doing and this is playing with a hula-hoop. ITV may have done this to emphasise the colour of the hoop because if it was set in the day, you would not be able to see the bright colours as well as you can when they have done it at night.

The text appears slowly during this ident but the voice of Davina McCall is quite quick when she gives us information on what programmes are coming on next. Also the girl spinning the hula-hoop around is quick but it is not extremely fast, it is of a moderate speed. This may have been created to contrast each other or to show when things around you are happening quickly and at a fast pace, ITV slows that done and when you watch the channel you become relaxed and calm.

The interaction this ident has with the viewers is very colloquial ‘your Saturday night starts here’ this is colloquial as it engages the viewer as Saturday nights are seen as being full of fun and partying and so therefore the programmes that are coming up on ITV are going to be fun and full of energy just like a ‘Saturday night’.

ITV is full of entertainment due to its style of programmes. For example X Factor and Britain’s Got Talent is full of fun and excitement and it doesn’t really have formal programmes apart from during the day also the girl playing in the background shows the entertainment which is filtered throughout ITV. ITV would have created this ident to emphasise their joyful nature within their programmes.

The next one is from BBC Three.

The density of information is detailed as it instantly gives us the channel ‘BBC Three’ and then a voiceover is played which tells the audience what happened to the “little people” which used to be in previous idents and furthermore, the verbal detail tells us what program is coming on next and this is ‘Top Gear’. BBC Three may have chosen to use a voiceover to describe the forthcoming program because they want to grab the audience more or less straight away.

When the number ‘3’ is spoken, the logo appears in the middle to show the importance of knowing what channel you’re watching. However, half way through the ident, it appears again but only for a second. This could show that when you’re watching a program on BBC Three, nothing else enters the mind and if it does, it is only for a second due to the captivating programmes within the channel.

The ident looks futuristic due to the wild music and the weird jagged shapes. The music is weird and jumpy as if you’re in a club and this may have been played to attract teenagers and young adults as this type of music would relate to this target audience.

The images/ shapes changes speed which coincides with the music which is effective because it gives off a lively vibe. At the end of the ident, the shapes slow down which concludes this ident but this slowing down of the ident could be sped up by the lively and fun programmes which will be played later on after the ident.

I would say that is ident is entertaining and it expresses the iidentity of BBC Three which is energetic and this is shown by the bright colours and the eccentric music but the program of ‘Top Gear’ is factual with hints of colloquialism.

My next ident will be from Big Brother.

This ident is full of information as it tells us that the program is a ‘run-up to last night’s twist and eviction’. It also tells us, as viewers, that it will contain ‘strong language, adult themes and nudity’. Channel 5 may of done this so they could inform the audience that their shows link and if you didn’t watch the previous episode, you may not understand what the next one will be about so they’re lightly warning the viewer of what the program will contain.

At the beginning of the ident, there is an eye made of doors which is the traditional symbol of Big Brother this is because you’re constantly being watched by the viewers but also by ‘Big Brother’ and the use of this term ‘brother’ is that they’re meant to be looking out for their young siblings and always protecting them. There is then an extreme close up on a TV screen which fades out to a long shot of the Big Brother eye, showing that you’re always being watched.

The ident is set in real life, present day but the place which it looks to be set in is a very confidential and secret place as it is entirely on its own. Which could portray the people inside Big Brother are on their own and excluded from everyone else that they know.

The overall tempo of the ident is of a slow nature but the cuts from each frame is very sharp and quick, suggesting that the twists and secrets occur unexpectedly, and this was the theme of this year’s Big Brother, secret and lies, which made everyone become paranoid on what was going to happen next.

The interaction which it has with the viewers is very engaging as it has ‘#BBUK’ on a television screen and it says ‘tweet if you want to get chatting’ this distinctly targets the mass audience of teenagers because they’re constantly on the internet and tweeting and this is an easy way to get everyone responding to Channel 5’s show.

Channel 5 is mostly an entertaining show and this is portrayed by the bright colours and jerky music which is sued in this ident. They may have done this because it attracts the audience and by using bright colours, this instantly grabs the attention of anyone watching.

My last ident that I will be analysing is Channel 4 which focuses on taxis.

The density of information within this ident is low because the voiceover is played near the end of a 30 second ident. The voiceover tells the audience what program is on next and then later in the day. Channel 4 may have made the ident like this to suggest that the area is busy and there is no time to fit much information in when everyone is in a rush.

The composition is set out in blocks which slowly arranges into a shape of a ‘4’ but this happens in the background because in the foreground there is rows of traffic which takes up most of the screen. However at only a certain time of the ident, the blocks align to make the shape. Channel 4 may have created it like this to show that when an area is busy, you only see that one person or one thing once because you are in a hurry or you have to be somewhere and that you don’t have time to stop and admire.

I believe this ident is set in the modern era because it looks to be in America. I know this because yellow taxis are used in this ident and they’re predominately found in America. This may of been set here to attract viewers from America which will extend the audience of Channel 4.

The whole ident is very slow and lethargic which may have been done by the producers of Channel 4 to represent that the channel is more relaxed during the day and I know this because the voiceover says the next program is on at ‘five to one’. As young children are at school at this time, this part of the day may have been targeted for older people who may not work or people who are retired because of the lack of energy in the ident.

This ident has been cleverly thought out to engage the viewer because the low angle of the shot of the taxi makes our eyes naturally look upwards which enables us to scan the whole picture. Something is always happening in this ident which shows the busyness. Also the music doesnt distract the viewer and we can still concentrate on the whole ident.

This ident is very sophisticated which is portrayed by its subtle programmes but these are generally entertaining apart from when the news is played at certain times of the day and in this case, the channel is factual and has contents of information.

Successes and Failures of Idents Draft One

Successes and failures of idents 

Idents are small advertisements that market a channel. They have both opportunities and limitations. Some opportunities idents have are that it allows you to brand your channel to various markets, it creates an identity and a tone for your channel as well as displaying text based information more easily. Also it can appeal to target audience of different age groups.

However some limitations that must be considered when designing an ident are typography -which is the font, it must be clear to read, and it must be big and bold enough to understand- the resolution of the ident; this is the quality of the image could be a difficulty when creating the advert, also the colour and the aspect-ratio of the images could be a problem because the designer must take into account where the advertisement will take place. For instance on a billboard or on a TV because the image must fit the dimensions.

These limitations and opportunities mean that there are successful and unsuccessful idents. The first example of this will discuss is UKTV Gold’s idents from 1992 and 2004, this is an unsuccessful ident as the tempo is very slow and dull as well as the transitions of the frames are slow, it doesn’t link to the channel itself because UKTV Gold is a comedy channel but this ident makes it look bland. Furthermore there is no verbal information and it is not visually clear, as it does not show the channels logo until the end of the advert. In addition, the viewer is not engaged, as the music is confusing as well as the lack of images to brighten up the mood of the ident itself.

However in 2012 UKTV Gold created a successful ident, as this one was more futuristic and abstract. This made the viewer more involved, as the music was lively and quite upbeat. Also the tempo was much quicker and this reinforced the youth of the channel. Additionally, there was a lot happening at once which made the viewer find it difficult to look away and at the end the logo was in the middle of the screen surrounded by various random objects and animations which could signify that people have become more interested with UKTV Gold now that they have a more energetic identity. Moreover, at the start of the ident, the logo is punched by a boxing glove and a line comes out of the logo and this line continues throughout the ident and this links to the content of all successful jokes and that is to have a “punch line’” and UKTV Gold uses this animation to reinstate that it is a comedy channel.

ITV has also been victim to successful and unsuccessful idents because in 2003 they created a very boring ident. This is because the logo only told us the channel and there was a lack of information which was shared, the viewer was only told what program is on next and this makes me think that the channel was very strict and the ident looked formal and the information was straight to the point. The logo was in the centre of the screen to show dominance, as it was stationary throughout the ident. I think the ident was set in the present day but the transitions of the logo and the shapes and the movement of the background looked quite futuristic. Which could imply that ITV 1 was trying to become futuristic whilst still being quite ordinary. Even though this logo transition was quite futuristic, it didn’t take away from the fact that the rest of the ident was boring.

The levels of information, both visually and verbally were very low as well as the interaction with the viewers was minimal because of the program information was not developed with any enthusiasm. This ident was informational due to tits plain colours and the information, which was delivered, reinforcing the point that the channel was quite strict.

10 years on, ITV rebranded their logo and changed the name from ITV 1 to ITV. They also changed the colour scheme to “better reflect their program mix”. The main logo is a colour-picking design which changes to suit its backdrop as well as the nature of its programming. The ITV Group Director of Marketing and Research, Rufus Radcliffe said “the rebranding of ITV will allow us to further cement the relationship in viewers’ minds between shows and the ITV brand that produces and broadcasts them. We now have a consistent identity across everything we do.”

This rebranding happened on Monday 14^th January 2013.

This rebranding was evident in ITV’s ‘pugwash’ ident. This was a successful ident because the logo was bold and energetic. The font colour of the logo was purple to make it stand out and this shows that ITV are proud of their channel. Underneath the logo it had ‘channel of the year’ which emphasises how popular the channel is to all ages. Even though it takes a few seconds for the information (commentary) to start, it then blasts us with information. For instance, the person who is speaking is introduced, what the channel is called, the time of day, the channel which is coming on next and then it tells the viewers to go onto twitter to keep up to date with the program. Furthermore the logo appears at the beginning then slowly appears throughout the ident to show the channels’ elegance. The logo is also to the side of the screen so it doesn’t distract the viewer from the pug. This ident is set in the present day as the dog is being washed and this is a realistic thing to do in today’s society. In addition to this explanation of why this ident is successful is the tempo, it begins slow as the camera goes from a wide shot to a close up but the fast paced voice contrast with the slow ident.

The voiceover interacts with the viewer as he introduces himself and any regular ITV viewer would know who it is; Keith Lemon. He also tells the audience to go on twitter and #throughthekeyhole, which is his new show, and get involved by saying whose house he is in. This relates to the viewer as twitter is a main trend for teenagers. Also the music is sophisticated and this is a reoccurring theme throughout the two idents as they both have sophistication and seriousness. Lastly, this channel is entertaining because of the idents that are created because of the programmes which support them and also any fan of Keith Lemon would know that his programmes are entertaining.

My last examples of successful and unsuccessful idents will be from Channel 5

Firstly, in 2007 Channel 5 created a balloon ident which lacked fun and energy. The density of information was lacklustre because the logo of ‘five’ appears which makes us understand what channel it is branding, then the genre of the upcoming programmes where told ‘news and sport’ as well as the presenter was named ‘Helen Fospero’. The tempo of this ident is relatively slow which makes the viewer lose attention but the balloons form quickly but the voiceover is of a slow pace. The blue and white balloons float into the sky to make the logo ‘five’ which is quite simplistic but the blue balloons turn white suggesting that the channel is pure and all the programmes are smooth, meaning that the amount of breaks will be minimal. This ident is set in the present day due to the realistic colours and the situation of the balloons is very simple.

This ident would relate more to older people as a target audience because the music is smooth and relaxing as well. The colours also emphasise the calm identity of the ident. The ident is informational because the voiceover tells us specific details and that is who the presenter is and we have already learnt that this is Helen Fospero, also it tells us the channel once again. Furthermore we learn what programmes are coming up.

Then in 2011 a drum ident was created by Channel 5 as part of a rebranding, Richard Desmond rebranded the channel from ‘five’ to ‘Channel 5’ with a logo of a white ‘five’ in a red background after purchasing Channel 5 Broadcasting from RTL. However some people reacted in a negative way and one person said “it looks like a generic fake news-cast van in the background of a Die Hard film.” But this ident is successful as it has a much quicker tempo and it more upbeat with help from the drums that are being played. This creates a more lively and energetic personality. Furthermore, the channel number is shown in the backdrop as well as the voiceover gives a quick summary of the upcoming programmes. The drums are being played in the centre of the screen to make sure all viewers are focused on it. The logo in the backdrop is loud and bold which also attracts the viewers eye. Again, this ident is set in the present day because nothing peculiar or eccentric is happening; it is just calm and conventional. Additionally, the fast paced and lively music creates a more exciting channel personality. This will then attract a younger audience because they would think that the channel is more entertaining. This ident is entertaining and it foreshadows the captivating programmes which will be played.

So in conclusion, a successful ident has to have design features that are thoroughly thought out, imaginative and the more clever these design features are, the more eye-catching and successful the idnets will be, attracting an audience from all ages. If the ident is a failure, then the channel would have to be rebranded make it more successful and we have learnt here that many of the popular channels had to rebrand their ideas to keep their audience attracted.

Ident Report Draft One

 Analysing Ident Designs



Idents are short animations that are played before a TV show which usually describes the program, visually and most of the time, verbally. Idents are used to advertise the channel and this is done by giving the audience a clear idea of the genre and ‘vibe’ of the channel.


The purpose of an ident is to show the channel’s identity and to brand and market the channel. By identity I mean to show the channel’s personality. For example E4 has a very lively and quirky identity due to their random and fun idents. By doing this, they’re clearly marketing their channel to young people as this type of group is a mass audience for energetic programmes and channels. Furthermore, by branding, this would be a logo which distinctly shows the channels identity and this can make the channel become recognised around the world.


I will analyse closely four different idents from various channels. I will analyse them by categorising the information into six headings; density of information, composition, space and time, tempo, interaction with the viewers and information vs entertainment.



The first ident I will analyse is one from ITV.   

This ITV ident has verbal information throughout. The information it gives is the programme which is on next ‘X Factor’ and the voiceover tells us who is in the program and that ‘Sharon is back’ along with ‘Gary, Nicole and Louis’. ITV have done this to capture the audience by telling them that a former person from the panel is back and they hope that this will encourage viewers to watch.

The ITV logo appears within the ident. The logo changes colour throughout the advertisement but it is placed on the left of the screen, maybe to show the importance of the girl spinning a hula-hoop around. Itv might have placed the logo here because whenever the hula-hoop spins around the colour catches the logo which brings it to attention.

This ident is set in the present day and at night. We know this by the realistic actions which the girl is doing and this is playing with a hula-hoop. ITV may have done this to emphasise the colour of the hoop because if it was set in the day, you would not be able to see the bright colours as well as you can when they have done it at night.

The text appears slowly during this ident but the voice of Davina McCall is quite quick when she gives us information on what programmes are coming on next. Also the girl spinning the hula-hoop around is quick but it is not extremely fast, it is of a moderate speed. This may have been created to contrast each other or to show when things around you are happening quickly and at a fast pace, ITV slows that done and when you watch the channel you become relaxed and calm.

The interaction this ident has with the viewers is very colloquial ‘your Saturday night starts here’ this is colloquial as it engages the viewer as Saturday nights are seen as being full of fun and partying and so therefore the programmes that are coming up on ITV are going to be fun and full of energy just like a ‘Saturday night’.

ITV is full of entertainment due to its style of programmes. For example X Factor and Britain’s Got Talent is full of fun and excitement and it doesn’t really have formal programmes apart from during the day also the girl playing in the background shows the entertainment which is filtered throughout ITV. ITV would have created this ident to emphasise their joyful nature within their programmes.



The next one is from BBC Three.


The density of information is detailed as it instantly gives us the channel ‘BBC Three’ and then a voiceover is played which tells the audience what happened to the “little people” which used to be in previous idents and furthermore, the verbal detail tells us what program is coming on next and this is ‘Top Gear’. BBC Three may have chosen to use a voiceover to describe the forthcoming program because they want to grab the audience more or less straight away.

When the number ‘3’ is spoken, the logo appears in the middle to show the importance of knowing what channel you’re watching. However, half way through the ident, it appears again but only for a second. This could show that when you’re watching a program on BBC Three, nothing else enters the mind and if it does, it is only for a second due to the captivating programmes within the channel.

The ident looks futuristic due to the wild music and the weird jagged shapes. The music is weird and jumpy as if you’re in a club and this may have been played to attract teenagers and young adults as this type of music would relate to this target audience.

The images/ shapes changes speed which coincides with the music which is effective because it gives off a lively vibe. At the end of the ident, the shapes slow down which concludes this ident but this slowing down of the ident could be sped up by the lively and fun programmes which will be played later on after the ident.

I would say that is ident is entertaining and it expresses the iidentity of BBC Three which is energetic and this is shown by the bright colours and the eccentric music but the program of ‘Top Gear’ is factual with hints of colloquialism.



My next ident will be from Big Brother.


This ident is full of information as it tells us that the program is a ‘run-up to last night’s twist and eviction’. It also tells us, as viewers, that it will contain ‘strong language, adult themes and nudity’. Channel 5 may of done this so they could inform the audience that their shows link and if you didn’t watch the previous episode, you may not understand what the next one will be about so they’re lightly warning the viewer of what the program will contain.

 At the beginning of the ident, there is an eye made of doors which is the traditional symbol of Big Brother this is because you’re constantly being watched by the viewers but also by ‘Big Brother’ and the use of this term ‘brother’ is that they’re meant to be looking out for their young siblings and always protecting them. There is then an extreme close up on a TV screen which fades out to a long shot of the Big Brother eye, showing that you’re always being watched.

 The ident is set in real life, present day but the place which it looks to be set in is a very confidential and secret place as it is entirely on its own. Which could portray the people inside Big Brother are on their own and excluded from everyone else that they know.

The overall tempo of the ident is of a slow nature but the cuts from each frame is very sharp and quick, suggesting that the twists and secrets occur unexpectedly, and this was the theme of this year’s Big Brother, secret and lies, which made everyone become paranoid on what was going to happen next.

The interaction which it has with the viewers is very engaging as it has ‘#BBUK’ on a television screen and it says ‘tweet if you want to get chatting’ this distinctly targets the mass audience of teenagers because they’re constantly on the internet and tweeting and this is an easy way to get everyone responding to Channel 5’s show.

Channel 5 is mostly an entertaining show and this is portrayed by the bright colours and jerky music which is sued in this ident. They may have done this because it attracts the audience and by using bright colours, this instantly grabs the attention of anyone watching.

My last ident that I will be analysing is Channel 4 which focuses on taxis.

The density of information within this ident is low because the voiceover is played near the end of a 30 second ident. The voiceover tells the audience what program is on next and then later in the day. Channel 4 may have made the ident like this to suggest that the area is busy and there is no time to fit much information in when everyone is in a rush.

The composition is set out in blocks which slowly arranges into a shape of a ‘4’ but this happens in the background because in the foreground there is rows of traffic which takes up most of the screen. However at only a certain time of the ident, the blocks align to make the shape. Channel 4 may have created it like this to show that when an area is busy, you only see that one person or one thing once because you are in a hurry or you have to be somewhere and that you don’t have time to stop and admire.

I believe this ident is set in the modern era because it looks to be in America. I know this because yellow taxis are used in this ident and they’re predominately found in America. This may of been set here to attract viewers from America which will extend the audience of Channel 4.

The whole ident is very slow and lethargic which may have been done by the producers of Channel 4 to represent that the channel is more relaxed during the day and I know this because the voiceover says the next program is on at ‘five to one’. As young children are at school at this time, this part of the day may have been targeted for older people who may not work or people who are retired because of the lack of energy in the ident.

This ident has been cleverly thought out to engage the viewer because the low angle of the shot of the taxi makes our eyes naturally look upwards which enables us to scan the whole picture. Something is always happening in this ident which shows the busyness. Also the music doesnt distract the viewer and we can still concentrate on the whole ident.

This ident is very sophisticated which is portrayed by its subtle programmes but these are generally entertaining apart from when the news is played at certain times of the day and in this case, the channel is factual and has contents of information.

Analysing Ident Designs

Analysing Idents

Density of information- this ITV ident has verbal information throughout. The information it gives is the programme which is on next ‘X Factor’ and the voiceover tells us who is in the program and that ‘Sharon is back’ along with ‘Gary, Nicole and Louis’. ITV have done this to capture the audience by telling them that a former person from the panel is back and they hope that this will encourage viewers to watch.

Composition- The ITV logo appears within the ident. The logo changes colour throughout the advertisement but it is placed on the left of the screen, maybe to show the importance of the girl spinning a hula-hoop around. Itv might have placed the logo here because whenever the hula-hoop spins around the colour catches the logo which brings it to attention.

Space and Time- This ident is set in the present day and at night. We know this by the realistic actions which the girl is doing and this is playing with a hula-hoop. ITV may have done this to emphasise the colour of the hoop because if it was set in the day, you would not be able to see the bright colours as well as you can when they have done it at night.

Tempo- The text appears slowly during this ident but the voice of Davina McCall is quite quick when she gives us information on what programmes are coming on next. Also the girl spinning the hula-hoop around is quick but it is not extremely fast, it is of a moderate speed. This may have been created to contrast each other or to show when things around you are happening quickly and at a fast pace, ITV slows that done and when you watch the channel you become relaxed and calm.

Interaction with the viewers- The interaction this ident has with the viewers is very colloquial ‘your Saturday night starts here’ this is colloquial as it engages the viewer as Saturday nights are seen as being full of fun and partying and so therefore the programmes that are coming up on ITV are going to be fun and full of energy just like a ‘Saturday night’.

Information vs. Entertainment- ITV is full of entertainment due to its style of programmes. For example X Factor and Britain’s Got Talent is full of fun and excitement and it doesn’t really have formal programmes apart from during the day also the girl playing in the background shows the entertainment which is filtered throughout ITV. ITV would have created this ident to emphasise their joyful nature within their programmes.