Pulse Evaluation

I believe the radio station Pulse represents a drum and bass genre. This is because it always has a beat which links well with the term 'pulse'. This is a very popular type of music as it is constantly being played in nightclubs meaning that the mass audience of young people are constantly listening to the music and so it is very common within today's society. Pulse gives a representation of good health and liveliness and so this age group accompanies this very well.

I believe the target audience is 16-24 year olds, these are the types of people who are commonly associated with this type of music. This music creates a fun and up tempo vibe and so this will get this target audience up and dancing as they can escape from the sedentary lifestyle.

I wanted my target audience to see the logo and the arrangement of the design. Especially the heart beat which is cooperated with the logo. I wanted them to the the highs and lows of the heart beat and this kind of shows the ups and downs of a lifetime and these young people will only be experiencing the highs and so they must be aware of the lows that are possible. Furthermore, with the bold outer glow, this shows that the logo is vibrant and it will stand out to the audience hopefully attracting their attention.

I think the main competitors of the station will be Capital FM or Kiss 100 because they aim their music at a similar age range and particularly at night, they play club anthems and upbeat music which is very similar to the type of music which I will want to play on this radio station. My radio station will stand out because it is something new as well as the strong drum and bass music which will be played will interest the listener.

The look which I wanted to create was a very youthful but sophisticated look. The audience would be captivating but confused on the logo design and how it relates to music. However, once they listen to the radio station they will understand how the music and the logo relate. The colours that have been used will also attract the intended target audience because they're bright and they stand out to the audience. Pulse will create a party feel in your room because of the eccentric but conventional type of songs that relate to this genre.


I had to start my logo by finding different fonts to use for the word 'Pulse'. I found the font on www.Dafont.com, but I had to search for a range of fonts so I could see which one looked the most appropriate for the logo. Planet Kosmos, Rockwell Extra Bold and Rosewood Std were the last three fonts that I decided were the best, however I had to choose one.

I decided to chose the Planet Kosmos as it looked sharp and distinct compared to the others. This logo looked like it related more to the target audience of 16-24 year olds because the sharp edge that it has and so it looks more slick, which may interest the audience.

The font was imported into Photoshop and I began by writing the word 'Pulse' in red letters. I used the character and paragraph palette tool to choose the position of the letters and how wide they would be, I done this to create a more professional look. The colour red symbolises blood and this links well with the term 'Pulse' as it all relates to the biology of a human.

I had to constantly change the size of the letters because at first it looked too big but I began to change to the size. Eventually, I resulted in using font size 102, this is because the logo will stand out to the target audience and make it attractive.

From the design I drafted, I had a heart beat which was added to the word. I imported the heart beat image from the internet into Photoshop. I then used the pen tool to create a custom shape of the heart beat. Once created, I placed the shape next to the word 'Pulse' to make it look like they both link. By using the paint bucket tool, I filled the shape with the colour yellow to make the logo vibrant and bring it to life. As the theme between my logos were the colour, I had to make sure that the two colours that were used were red and yellow to ensure this theme was carried throughout.

I felt like the whole design lacked punch, so I decided to make the whole logo more defined and bold. I added a black outer glow to each part of the logo and I made it look like it had a bold lining around it. This made the whole thing much more realistic and defined.

Lastly, I created the logo of Ow! Music to make my logo have an identity. I made a circle by using the custom shape tool and I shape a circle without the middle and I filled the shape with orange by using the paint bucket tool. I then typed in Ow! Music in green letters, the character and paragraph palette tool was used to make the company name fit into the circle which was created previously.

Overall, I am pleased with my logo because it came out exactly how I wanted it too, even though it was adjusted from my original design, it still looks similar. The part which was most successful has to be the heartbeat because I had to be so precise and patient when going around the shape with the pen tool. It came out very well but it does look quite bumpy and maybe it could have been refined by making the lines sharper. The colour of yellow fits nicely with the black outer glow because bees are this colour and they're and so this could show danger the design and also as it is related to 'Pulse' there is an element of danger anyway because you never know when your pulse will stop. The black outer glow makes it stand out and it shows professionalism and boldness. This is how I wanted the audience to see the design, I wanted them to be attracted and drawn in by the unconventional style of the logo.

My audience believed the logo looked sharp and bold which links well with the radio station and the identity of the station which is youth with an energized side. The feedback also stated that the font which was used was clear to read and the font conveys youth and energy. In addition, they thought the logo was unique and creative and I've thought out of the box. However they felt that the logo could be bigger and for more to be going on as it is only centered around the name and the heartbeat. In my opinion, if there was a lot going on then it may not look like a logo anymore but more of a picture.

The skills I have learnt are to be much more creative and this was used throughout this assignment. When creating the logos initially, I had to be creative when designing the different interpretations of the one logo. Especially when I brought the logo to life when using Photoshop because I had to put my Photoshop skills to the test and the relevant skills had to be used to make the design look like my original design. Moreover, by constantly using the pen tool I managed to refine my precision skills when using this tool. Furthermore, when I finished the logo I thought that I had to make it better so I made the lines on either side of the heartbeat shorter so it looked more compact and tight. This underpins my refining skills.

Compared to other logos, I haven't seen any logos which are similar to this because it is completely unique to any others. Many logos, particularly BBC radio, follow a circular design but my logo for 'Pulse' is quite simple as it only has the name of the station and the heartbeat design. As the picture shows, Radio 1 has different parts to the whole logo, which is similar to mine, but their main logo's shape is circular whereas mine is of its original shape. BBC Radio 1's colours, which are used in the logo, are the same but mine are all different colours which shows originality.

As my audience stated, the logo should be more detailed but I considered at one point to make the design look more like an actual logo like BBC radio logo. The design would look more sophisticated and it would fit in with the modern logos of today's society. The outer glow could be a different colour make the logo look more youthful and vibrant, which may interest a younger target audience.

This is the completed logo for the Pulse radio station.

File Formats for Logos

The file extension which I will use for the group of logos Lock, Pulse and VIP will be Portable Document Format (.pdf). This is because the file size is small and so it is easy to share and it can be opened on any system. Furthermore, websites can protect their work from plagiarism. In addition, this file is a metafile file, meaning that it is a raster and vector data. Vector graphics use mathematic equations (points, lines, curves etc) to store data. Vector graphics will stay a perfect quality no matter how far you zoom in so this will be useful when creating a billboard with these logos as the logos will enlarge but the quality will stay perfect.

Role Description- Paint Ident

 For this ident I will be directing where the paints will be placed in which part of the ident and I will also control the sound and music, I must make sure that it links with the pattern of the ident so it makes sense to the viewer. By using music in a ident it makes the ident more professional and the audience will find it catchy and so they will remember the ident and therefore the channel. Clare will be controlling the camera and making sure that the camera will be capturing the correct shot types which we planned. She will also control the lighting to ensure that the audience is visible for the audience.              

Role Description- Kitchen Ident

For the Kitchen ident Clare will be controlling the camera and making sure that all the relevant props are visible in the ident. She will also find and control the music because the ident may come across as confusing to the audience if the music does not link with the images. I must control the lighting by making sure artificial is enhanced if the ident needs more light or to reduce the amount of the light if it doesn't need any enhancement. I will also direct the positions of the props because I have the most knowledge on the ident due to the fact that I created it. We will edit the ident to ensure that it looks right and to a professional standard.

Role Descriptions- Sparkler Ident

For this ident Clare will control the sound because she can then determine when to put this in so it doesn't clash with the narrator speaking. She will also be filming and she must make sure that the sparkler is in shot throughout the ident. My role for the ident will be dictating where the prop will be, I must get this right because the sparkler must be clear to see by the viewer because if it is not, then the ident will not be successful because it could be blurry.  Once again, both of us will edit the ident and this ident will take the most editing because some parts of it might be unclear and so we must make it more captivating for the audience. Even though we're filming this outside,  Clare must make sure that the main prop is focused on the screen and we must avoid filming near any light sources as this will ruin the ident.

Music for Idents.

This music will be played for the playground ident because of the upbeat, lively music will attract the viewer and so the audience will be captivated to their screens which will endorse them to watch the upcoming program. Due to this music being copyright free, this will make the ident more unique because the target audience would not have heard the music before. A narrator will be talking over the music to inform the audience about what program will be played next on the channel.




The ident which this music will be played for will be the painting ident. The music for this ident is fast paced and energetic, in hope that it will make the ident interesting and exciting. As the ident will come across as lively and playful, this will make the audience want to watch the ident and so more people will be attracted to the channel. Once again, this music is copyright free meaning that the audience will see the channel as being original.



This music will be used for the kitchen ident because it is slow paced and soothing and usually a domestic kitchen is full of relaxation and tranquility. The copyright free music captures this mood the best due to its soft, flowing beat. Also the ident is stop motion and with the motion hopefully flowing, this will link well with the music included. By making the audience more aware with the programmes on the channel, a narrator will be speaking over the ident to make this information clear for them.





The last piece of music which has been chosen is this one, and this will be used for the sparkler ident. For this ident, the prop must link with the music to gain a goof correlation between them to make the ident seem calm and relaxing, so this is why this music has been used because it creates a subtle tone to the ident. To make the ident have a sense of professionalism, a narrator will speak over the ident to make the audience aware of the programmes which are forthcoming. This music is copyright free and this makes the ident more attractive to the relevant target audience because it is unique and genuine.

Role Descriptions- Playground Ident

For this ident, I will control the camera because all the camera shots must be exactly the same throughout. Clare O'Mara will be directing where the props will go because she designed this ident. Together we will be deciding what sounds or music will be used for this ident. Furthermore, when we have completed this ident both of us will edit the ident and this lets us control what we want to take out or enhance to make it exactly how we wanted it. By editing the ident, we can make it more professional.

On Screen Graphics

I shaped the paper into a heptagon to add a more realistic feel to the onscreen graphic. The colours are a bit plain but this is because the table is a light colour so we couldn't change anything about that. However the way the stop-motion creates the 'grid' the audience will not be focusing on the colours because they will be memorisied by the stop-motion.

This is the end point of the graphic which shows the paint spread into four different lines. The colours symbolise fun and excitement and hopefully this will attract the young audience.

I decided to use these colour's because they are bright and this will capture the audience's attention. The graphic is detailed which shows that the ident is busier and full of action which will once again capture the audience.

This graphic is meant to be a sparkler in the night sky. With this contrast in light and dark, the audience will be attracted to the bright colour and so the contrast works well as it is effective.

Shooting Schedule

Location Post- Painting Ident

This ident will be filmed in Glenthorne High School, ideally in an art classroom within the school. Generally, art is done within one of these rooms and this is why we will be filming this ident here. We have chosen to film here because of the accessibility to the room and also the space. Due to the lighting, if we need an enhancement of it, we can always turn them on or even off. To make sure no one trips over the chairs, we must tuck them underneath the tables. Also there could be other art equipment in the room which could be sharp or dangerous and so we will need to take care when moving them. The props we need to use are, different colour paints (preferably four different colours) and a paintbrush which will be used to spread the coloured paints.

Logo Screen Grabs- VIP

I started to create this logo design by importing a picture of a cork from the internet and putting it into photoshop.

I then created a custom shape of this cork by going around the perimeter of it with the pen tool

I done the exact same thing with the top of this champagne bottle and this picture was imported from photoshop.

This was then dragged into the transparent template I created and colour was added to the custom shapes to make them more realistic.

I then downloaded a font from a website called 'dafont' and started to write the letters of my radio station.

Next, I added an 'I' but it wasn't placed next to the other letter because I wanted to add the effect of the letters coming out of the bottle.










I then placed the last letter a little further down to reinforce the exploding effect in which I wanted to portray.

An image of a cartoon champagne bottle was imported from the internet.

I then used the pen tool to go around the champagne so I could add this effect to my design.

I then made a custom shape of the exploding champagne and put it into my logo design.

After I made the custom shape, I added colour to it and this completed my logo design.












This is the completed logo for VIP and I added the company name to the design to give it an identity. To create this logo, I used an orange custom shape of a circle without the middle and then I wrote Ow! Music in the space to brand the design.

Logo Screen Grabs- Pulse

I downloaded a font from 'dafont' and I then wrote the word 'pulse' as it was the name of my radio station.

I imported an image from the internet and created a custom shape of it, this was then added to my template.








I decided to get rid of the extended lines on the heart beat because the logo looked too big.









I used the eraser to rub out one of the lines to make it seem smaller. This was then done to the other side of the heart beat to try and make it look symmetrical.

I then placed it next to the word 'pulse' to ake it link together.

I added colour to the heart beat to make it link with my other logo designs.









This is my completed logo for Pulse, I added the company logo to the design to make it look more professional. This was created by using a orange custom shape of a circle without the middle so it just had the edge. I then wrote Ow! Music within it, this whole small logo design was quite simplistic.

Location Post- Playground Ident

I will describe the health and safety issues, where the location is and what equipment I need to create the ident.

The location of the ident will be in Glenthorne High School, in one of the courts because the size of them are vast and this means that we can use whatever space and whatever size prop. The equipment I will use will be two basketballs and two chairs. However when using these props, we must be careful to not trip over them. To reduce tripping over them, we will make sure the basketballs are stationary also, we must stand on the chairs properly to avoid falling over them. Furthermore, due to the time in which we will be filming this ident will be during the day, the lighting will be natural.

Logo Screen Grabs- Lock

This is my initial radio station logo design for 'Lock'. I created this by simply putting my draft idea and my photoshop skills together and this created this logo. Then, I changed the colour to yellow to bring some life to the logo. I started to put the black bolts on the guitar which gave it some detail, this was done by selecting the circle shape tool. I had some difficulty putting the "strings" onto the guitar because the line tool was used but I found it quite challenging to get the lines straight. The logo started coming alive but I needed to add the characteristics of the 'lock', this was done by selecting a circle tool and an oval shaped circle and I then free transformed them to make them look more like a lock. To add a clearer understanding for the audience, I imported a picture of a key and a guitar pick, then I used the same technique as before to create a custom shape of these two objects. To make a key styled guitar pick, I put one layer over the other to make them blend together and this brought my idea together. I am overly pleased with how this came out because I was exactly the same to my idea and nothing had to be changed.

To start with, I created a transparent background of A4 size. I then imported a picture of a guitar and created a custom shape of this.

I used the pen tool to go around the edge of the guitar very carefully and eventually I created a custom shape.










Using the paint bucket tool, I filled the shape with a yellow colour because it is bright and it would therefore attract the audience. I then used the ellipse shape tool to add some detail to the guitar and these shapes would form the buttons.

I then used some black lines and a rectangle shape to add further detail to the guitar and this made it look more realistic.

To add a bit of understanding to the logo, I used the ellipse tool again and varied the composition and size of them to represent a keyhole. This links with the name of the logo which is Lock.

I then imported an image of a key and used the pen tool to create a custom shape of it. This would be the front of the guitar pick which would make the design more clearer for the audience.

I imported a typical guitar pick and used the pen tool to follow the edge of the picture to create a custom shape.

This was coloured in red because the link between the family of logos would be the colour so I had to make sure this theme would be portrayed throughout.














This is my completed logo with the logo of the company Ow! Music. To create the logo I used an orange custom shape of a circle without the middle and this created the edge of the logo. I then typed in Ow! Music in a green font which labelled whole design with the company name. I also added the logo name of Lock to add identity to the design.

Location Post- Kitchen

This post will explain the location and the health and safety issues for my kitchen ident.

This ident will be shot in the school kitchen in Glenthorne High School. This is because the kitchen in the school is very spacious and there is a lot of room to move about. Also, the work surfaces are very large and this makes it easier to spread the objects around on the table and it would actually look like the forks, spoons and knives have climbed from the floor onto the table, but if I filmed it on a smaller surface, the movement would look cramped and unconventional. As I will be filming during the day, the lighting will be natural and this will make the ident look much more realistic and fresh. Whereas, if we had artificial lighting the ident would look fake due to the lighting.

In order to set up my ident I need five forks and knives, four spoons and spatulas and two chairs which will be used at the beginning of the ident. Also I will need a camera to capture the stop motion which I intend to do. So, compared to other idents, there isn't a lot of equipment which I need to set up. As I am using knives I will have to take care when handling these as it could cut me, whenever I move the knives, I will have to hold the handle because the knives will be sharp. Another health and safety issue is that I will have to stand on a chair in order to get the birds eye view shot but my partner will have to hold the chair to stop it from shaking.

Location Post- Sparkler

This post will highlight the health and safety issues for this ident and the location of where the ident will be shot.

For this ident, I will film it outside in a park due to the vast space of the surroundings. However, this must be filmed when it is dark as this will capture the light of the sparkler much better. As this will be filmed outside at night, there will be no lighting or power sources because any light would ruin the image. I also decided to not film ident inside the school of Glenthorne High School because the shot type I am using is long shots and the school classrooms are too small in order to pull off this shot type.

Another reason I decided to not film this ident inside is because of the health and safety issues that it could create. For example, a sparkler could catch fire to a piece of material inside the building whereas outside, it will be much safer to do so. Furthermore, by doing the ident outside I must be extremely careful when maneuvering the equipment as I could trip over the tripod legs due to the darkness. Moreover, the heat of the sparkler could cause a burn so I must wear gloves when handling the sparkler and I must have a water bucket nearby so I can put the sparkler into it when I have finished. To create this ident, I will need sparklers and a camera to create the stop motion.

OW! Music Series of Logos

For the radio station 'Lock' the genre of music associated with this station is heavy rock metal. This is because a conventional lock is made out of heavy metal and this perfectly links with this type of music.

The target audience would be aimed at 28 to around 62-year-olds as heavy rock metal could relate to this age range. Without being too specific, I would aim this radio station at "head bangers" as this is their preference of music.

The type of companies that would advertise on my channel would be gig offers and vehicle adverts but more larger vehicles such as lorries, pickup trucks and vans. This is because such large vehicles can be associated with heavy metal, due to the size and power of them.

My designs reflect these ideas because of the boldness and the colour of them link to heavy metal. The colour of the lock is grey which is the typical colour of metal. Also the size and boldness of the lock suggests heaviness and density.

The type of music related to the radio station 'Pulse' is drum and bass. The reason behind this is that a pulse always has a beat and so does drum and bass music.

The target audience that I would like to aim this radio station at is youths, aged between 16-24. This music is regularly played in clubs and this age group would have interest in this genre as they would be familiar with the sound.

The advertising that would occur on my radio station would be blood donor adverts, hospital information and other heart related adverts because this is quite clichéd towards blood and it links to the word 'pulse'. To attract the age group, I would advertise sport details and lively day to day information.

My logos reflect my ideas fir this channel as they're sharp and quirky which can link to the age group. In addition, the colours represent blood, linking with pulse.

The genre of music which will be played for the 'VIP' radio station will be classical music. This is because the term 'VIP' is associated with sophistication and class. Therefore, this type of music will be ideal for this station.

The target audience for this radio channel would ideally be aimed at 60 to 85-year-olds this is due to the smoothmess and relaxing nature of the genre of music. However, other people may be interested in this radio channel but ideally it is aimed at elderly people.

The type of adverts that will be played are ones that relax but inform the listener. A dense amount of information will be given to allow the listener to be aware and up to date with recent news stories.

The logos I designed for this station reflects my ideas as they show class and sophistication through the style but also the colour of red, yellow and green. Colours that show weath, power and dominance. I hope these interpretations came across with my radio station ideas.

For the radio station 'Locks' I will use the last design. I decided to choose this design as it is the most creative and uncoventional which makes the design more interesting.

Secondaly, for the radion station 'Pulse' I will use the final design I created because it is an adaption of the second and third ddesign; these were my favourtie designs. So, I put the ideas together and created an effective design.

Lastly, the radio station 'VIP' is my favourite station because you can have a range of ideas and interpretations because the word/ phrase is so broad. However, my ideas are much more genuine, due to the fact that the genre of music is classical. The design I will choose is the final design because to me, it is very extraordinary yet original.

The name I will call this family of logos is 'Vibrance' because the colours are bold and energetic, making them stand out to the audience.

My logos fit with one another due to the colours linking. Each logo has an element of red and yellow within them to attract the audience this is because they're vibrant colours. The logos link with OW! Music's identity because they want to attract a young audience and so these bright colours fulfill this criteria because young people want to see sharp and bright colours as it suits today's society.

Successes and Failures Draft

Analysing Ident Draft

Photoshop Skills Test Result

File Format Helpsheet

File Formats and Their Applications by 08jamesd

Demonstrating my Skills on Photoshop

Prop and Costume List for Idents