1) Carling: Pool Shot
The style of the advert is humorous because a man seems to have pulled off an amazing trick shot in pool to only find that the outcome was not what he was wishing for.
The form of the advert is a series because there are a number of different Carling adverts. The conventions within the advert are a logo as it has been used, the product is shown and there is a slogan "Refreshingly Perfect".
The techniques which have been used are questioning the audiences social position. The slogan suggests that you have to be perfect to be able to have the beer and his friend takes the beer away when he doesn't succeed with the shot. Additionally, reward power is used to some extent because if you succeed, you get the beer. Furthermore the audience for this advert would be for adults because it is selling alcohol. It is also set in a pub which younger people are not allowed in.
The form of the advert is a series because there are a number of different Carling adverts. The conventions within the advert are a logo as it has been used, the product is shown and there is a slogan "Refreshingly Perfect".
The techniques which have been used are questioning the audiences social position. The slogan suggests that you have to be perfect to be able to have the beer and his friend takes the beer away when he doesn't succeed with the shot. Additionally, reward power is used to some extent because if you succeed, you get the beer. Furthermore the audience for this advert would be for adults because it is selling alcohol. It is also set in a pub which younger people are not allowed in.
2) Beats by Dre- Cesc Fabregas. Hear What You Want
The style of the advert is intertextuality. This is because it references pop culture in terms of the song 'The Man' being played and the Barcelona footballer Cesc Fabregas. The form is stand alone because it does not follow a series. A technique which is used is a hidden message, this message is that once you put on these headphones then all your outside problems will be eradicated.
The persuasive techniques that are used are celebrity endorsement as a footballer is within the advert and star power because the product is associated with a celebrity figure. The conventions that are used are that it shows the product and music is played throughout. The advert is aimed at young audiences because of the product of headphones but also football fans because they would be able to identify the football player.
The persuasive techniques that are used are celebrity endorsement as a footballer is within the advert and star power because the product is associated with a celebrity figure. The conventions that are used are that it shows the product and music is played throughout. The advert is aimed at young audiences because of the product of headphones but also football fans because they would be able to identify the football player.
3) BT Infinity: Welcome to Flat 6
The style of the advert is humorous. The advert is humorous because the landlord only wants the girl to come into the house and makes up and excuse to why the male can't come in but the broadband device helped the male come in because of the technology and capabilities that it has.
Furthermore the form of the advert is a series because there are many BT Infinity adverts. The conventions that are visible in the advert are that it tells you about the product and the product was shown. The audience which the advert would be trying to attract would be homeowners because they would be in charge of making the decision of which broadband to have.
Furthermore the form of the advert is a series because there are many BT Infinity adverts. The conventions that are visible in the advert are that it tells you about the product and the product was shown. The audience which the advert would be trying to attract would be homeowners because they would be in charge of making the decision of which broadband to have.
4) Ribena- Summertime (Ribena Farm)
The style of the advert is intertextuality, due to the memorable song that is being played in the background. The form of the advert is animation and it follows an anti-realist narrative because that is not how blackcurrants get into the Ribena drink. A persuasive technique which is evident is reward power, this is when a positive benefit comes out of the advert and this benefit is the vitamin C which is in the Ribena drink. The conventions within this advert are that music is played, a catchy phrase is used and the product is shown.
The audience would be younger people because of the music but ideally parents because they would want to buy a healthy drink for their children.
The audience would be younger people because of the music but ideally parents because they would want to buy a healthy drink for their children.
5) Nike Golf: No Cup is Safe
The style of this advert is humorous and also intertextuality because the music used is memorable and pop culture is referenced because of the celebrities within the advert. It relates to pop culture because by having the two golfers, it will create positive role models for young children to look up to. The form of the advert is stand alone because there aren't any other adverts linked to Nike golf however it could be part of a series because Nike do have different Nike adverts relating to different sports. The persuasive techniques that are used are celebrity endorsement because Rory McIlory and Tiger Woods feature in it who are very famous golfers, also there is a hidden message that people are always trying to be better than someone else when in fact everyone is the same. Star power is also used. The conventions used are music, a catchy slogan, the product is shown and a logo appears.
The advert would be aimed at golf fans or sport fans who are interested in the product or the golfers themselves.
