Budgeting

As well as planning my advertisement there are some fundamental things that have to be done before I even contemplate filming it. I will have to have an idea on the prices for a range of things like the equipment that I will need to use but also the price of hiring actors for my advert. I will conduct comprehensive research to find out the cost of the following:

• To hire equipment such as a camera/ tripod
• Location hire
• Talent hire 
• Editing hire

This research will have to be completed a long time before I start the filming process as I will have to have knowledge on the best prices for each one.

I have researched a variety of different cameras and their prices and these are my results.

I have found a range of different prices for Canon DSLR cameras which vary in price. However I also researched Nikon DSLR cameras to give me the opportunity to compare the two styles and the prices as well.

In addition, I will have to hire a tripod in order to stabilise the camera and it will therefore create a better quality of shot. This is what my research consisted of:

I also researched how much it would cost to hire editing software like a Mac Pro. These are my findings: 

 After this, I researched the cost to hire an actor to appear in my advert and these are the results:

This piece of research was very difficult to find but I managed to get some figures on how much an actor would cost.

Lastly, I researched the cost to hire a location. I intend to film my advert in my local high school but I was unsuccessful in my attempts to find quotes on the price to hire some rooms. However, I have managed to find some prices to hire rooms at different schools.

I am hoping that these prices to hire in two different schools are very similar to the cost to hire in my local high school and if so, it is a very reasonable price which is manageable.

Music Video (2)- Final Version

This is the completed version of my final music video. I believe that this music video is a success due to the editing being sharp and quick to the beat and this gives the music video an exciting feel to it. There are areas to improve within this music video. The majority of the shots are in an alley and I think the music video would be even better if there was a wider range of locations. In addition, the artists are wearing similar clothes in a lot of the shots, once again the music video can be improved if the artists wore different clothes.

There are also a lot of effects that have been used in this music video. For instance the green screen, I had to use an effect on Adobe Premiere Pro called 'Ultra Key' and this would allow me to add any background to the green screen, so I chose a clock because the whole music video is about time (Don't Waste My Time). I also used another effect called 'Warp Stabiliser' which would make some shots that were shaky more stable. Furthermore, at the start and end of the music video I used a fade effect on the footage to make it look more professional.

Mind Maps for Advert

Storyboards for Advert

Footage of Using the Planning Documents to Run a Shoot/Edit 2

This is evidence that we used our planning documents when editing our footage. By doing this, it made the process of editing the work much easier because we already knew what we intended to do and all we had to do was act on this.

Description of Rushes Log

The rushes log is a table made up of information regarding the footage that me and my group created. Within this table there was the following information:

• Shot type
• Description of footage
• Duration of footage
• Evaluation of footage, whether it was good or poor pieces of footage.

With this detailed table, I could then decide how effective my footage was and what kind of shots I needed for future filming sessions in order to make the music video successful. Furthermore, when evaluating how effective the pieces of footage were, I could then learn from these poor pieces of footage and then make sure I did not repeat this,

Music Video (2)- Rushes Log

Clip Name	Shot Type	Detail	Length	Good/No Good? Why?
1	Mid shot	Artist is in a shop waiting for people to finish buying and queuing for their sweets.	45 seconds	Good shot as the camera is in focus but the camera.
2	Pan- left to right	Artist is coming out of the shop with the camera following its movement.	7 seconds	Good shot as head is in the frame and the camera keeps up with movement.
3	Close up	Camera is fixed on the money in the artist’s hand.	8 seconds	Good shot as money is in focus.
4	Mid shot	Artist is waiting for the bus.	28 seconds	Camera goes out of focus in the middle of the sequence.
5	Mid shot	Artist is checking the time of the bus.	19 seconds	Camera starts off in focus but should focus in on the bus times.
6	Close up	Artist is lip-synching to the lyrics	52 seconds	Good shot as subject is in focus.
7	Long shot	Artist walks through the alley past the camera.	15 seconds	Good shot as the camera is in focus throughout.
8	High angle, close up	Camera is aiming at the feet of the artist	5 seconds	This shot was good because the camera was focused.
9	Mid shot	Artist is lip-synching to the lyrics.	1 minute, 33 seconds	Camera was in focus.
10	Extreme close up	Artist is lip-synching to the lyrics.	1 minute	Camera was in focus but the head was  not in the centre of the frame.
11	Close up	Artist is lip-synching to the lyrics.	38 seconds	Camera was in focus.
12	Low angle, mid shot	Artist is lip-synching to the lyrics.	1 minute, 5 seconds	Camera was in focus and the angle of the camera was good.
13	Long shot	Artist walks through the alley past the camera.	15 seconds	Camera was in focus.
14	Mid shot	Artist is lip-synching to the lyrics.	48 seconds	Camera was in focus.
15	Long shot	The two artists are greeting each other.	12 seconds	The camera wasn't in focus.
16	Mid shot, long shot	Artists are lip-synching to the lyrics.	2 minutes, 7 seconds	Camera was in focus.
17	Mid shot, long shot	Artists are lip-synching to the lyrics.	3 minutes, 3 seconds	Camera was in focus.
18	Close up	Artists are lip-synching to the lyrics.	1 minute, 35 seconds	Camera was in focus.
19	Close up	Artists are lip-synching to the lyrics.	24 seconds	Camera was in focus.
20	Mid shot	Artists are lip-synching to the lyrics.	36 seconds	Camera was in focus.
21	Mid shot	Artists are lip-synching to the lyrics.	38 seconds	Camera was in focus.
22	Mid shot	Artists are lip-synching to the lyrics.	54 seconds	Camera was in focus.
23	Mid shot	Artists are lip-synching to the lyrics.	2 minutes, 16 seconds	The camera angle is different which makes the music video effective.
24	Mid shot	Artists are lip-synching to the lyrics.	38 seconds	The camera angle is different which makes the music video effective.
25	Mid shot	Artists are lip-synching to the lyrics.	1 minute, 38 seconds	The camera angle is different which makes the music video effective.
26	Mid shot, close up	Artists are lip-synching to the lyrics whilst sitting at the bus stop.	1 minute, 34 seconds	The camera angle is different and imaginative which makes it interesting.
27	Low angle, close up	One artist is walking through the alley to greet the other artist and the camera is aimed at their feet.	20 seconds	Camera was in focus, which is good.
28	Close up	An artist lip-synching in front of green screen.	2 minutes, 32 seconds	Camera was in focus.
29	Close up	An artist lip-synching in front of green screen.	2 minutes, 32 seconds	Camera was in focus.
30	Close up	Two artist lip-synching in front of green screen.	2 minutes, 47 seconds	Camera was in focus.
31	Close up, mid shot and long shot	One artist In a park lip-synching.	2 minutes, 52 seconds	Some parts of the filming is in focus.
32	Close up, mid shot and long shot	One artist In a park lip-synching.	2 minutes, 43 seconds	Some parts of the filming was in focus.
33	Long shot	Of the sky and park.	6 seconds	Camera was in focus.
34	Extreme close up	Time on T.V.	28 seconds	Camera was in focus.
35	Extreme close up	Time on the house phone.	12 seconds	Camera was in focus.
36	Extreme close up	Time on cooker.	1 second	Camera was in focus.
37	Extreme close up	Time on thermostat.	2 seconds	Camera was in focus
38	Extreme close up	Time on microwave.	7 seconds	Camera was in focus.
39	Extreme close up	Time on watch.	1 second	Camera was in focus.
41	Mid-shot	Artist lip-synching in front of a plasma.	2 minutes, 15 seconds	Camera was in focus.
42	Long shot	Artist lip-synching in front of a plasma.	2 minutes, 27 seconds	Camera was in focus.
43	Close up	Artist lip-synching in front of a plasma.	2minutes, 21seconds	Camera was in focus.
44	Mid shot	Artist getting out of bed.	1 second	Camera was in focus.
45	Close up	Artist getting shirt from chair.	1 second	Camera was in focus.
46	Close up	Artist getting trousers from bed.	6 seconds	Camera was in focus.
47	Close up	Artist putting shoes on.	7 seconds	Camera was in focus.