Music Video (2)- Spider Diagrams

Need to scan third diagram














The majority of the video will be filmed out on the streets or in a house, corner shop, and chicken shop. In the video we will be wearing cool casual clothes and we will have different shot types. we will be taking shots of the streets cars and casual people walking past. In our video we will have bright colours and everything we do will be energetic we will show the humorous side to a difficult subject.

In the other spider diagram we were thinking of doing a black and white video which would have showed a serious meaning and a meaningful narrative. By using this filter and the casual clothing, the audience would take our music video seriously.

Music Video (2)- Treatment

Music Video- Treatment

Music Video (2)- 6 Key Shots

I think these shots are going to be key in creating our music video because they can clearly show what is going and in our work it kind of shows a narrative also. We drew these three sets of shots because we be using one of them as inspiration to help create our music video, we will try create what we have shown in the shots. All the pictures that we created could of been used as our idea but we have chosen one that we figure is the best one. The long shots that we are going to use help to set the scene or show the audience where we are and our surroundings this will help them understand what is going on in our music video. By doing this it will help the audience become more engaged and intrigued with what we are about to show them. Also due to the obscurity of the pictures, the audience will be wondering what happens next or what do these shots show.

Music Video (2)- Chosen Song & Lyrics

The song that my group has decided to do is Krept and Konan ft. Clean Bandit- Don't Waste My Time. We decided to use this song as it is an upbeat song and it will attract the the audience due to the fact that the music is catchy and memorable. 

This is the lyrics to our song that have been annotated. The annotations show what we intend to do within our music video and how we are going to represent the lyrics.

Music Video (2)- Casting Decisions

Cast

Kieron Diaz

Gary Abisogun

First of all, Kieron Diaz and Gary Abisogun are the artists in this music video. In the different locations that we will be filming in, they will be lip-synching to the song Don't Waste my Time.

 

The second location is at Gary’s house where Gary will be in the scenes. Gary will in his front room lip-synching to the lyrics of the song. I will also film a number of shots of him waking up and then collecting some of the clothes which have been scattered around his house.

We will also use a green-screen for one of our locations to break up the shots. On the green-screen, I will have a clock ticking which will highlight the need for people to not waste the artists' time.

Throughout the music video, there will be shots of Gary facing situations that will waste his time. For instance waiting for the bus and also waiting in a queue.

Music Video (2)- Proposal

Analysis of Market Research

Existing Products

The five social message campaigns that I found all had similar techniques. They all had some type of compassion, this is because the campaign should be hard hitting for the viewer and they should feel some sympathy towards the victim/s within the campaign. Many of them used self perception as a technique as well. By using self perception, it gets the viewer thinking if they have ever been in that situation or if they have ever done what the social message campaign is conveying. I noticed that 3 out of the 5 campaigns that I researched featured children, they may have been used because it would shock the audience so much that they would end up doing something about it, either donate blood in response to the first campaign. This social message campaign focuses on young children and what they want for Christmas and at the end a young girl explains that she needs more blood to make her feel better. By using children, it puts the parents in that position of feeling either guilty or determined to help other people by donating blood. Most of these social message campaigns are in the form of stand alone, for instance the Christmas advert referring to presents. Stand alone campaigns are effective as they are more hard hitting because the audience will focus more on that one advert instead of relating it or thinking of the other series of adverts. 

The conclusions that I have gathered from this research is that I should use compassion within my own social message campaign because it audience will then be concerned or sympathetic towards the one less fortunate than themselves. I also believe that the campaign should be a stand alone because the whole viewers' attention will be on that one and only campaign. As I researched different campaigns from all over the world and I found an animated advert too, I think it is reliable because I have a wide range of different styles and forms within my research. By researching social message campaigns from the same country you may have very similar adverts with all the same conventions but if you have ones from different countries or if they're animated, then you will most definitely have a wide range of techniques. Whereas with the social message campaigns from the same country, I may create a very bland and mundane advert for people from other countries as they may not be used to or familiar with the techniques used.

Competitor Analysis

Much of my research for analysing competitor websites are very similar. The colours used are very dull and plain because the main point of the website is to inform the viewer and not to entertain them with the colours. The language for all websites is very sophisticated and the layout of the website is very precise, clear and understandable. A lot of the information is structured in the form of bullet points or a numbered list, for instance. For all the websites, when you get to a page where there is writing, it is all in columns and straight. This makes the audience trust the website and all the information on the website is reputable. From my research, I have gathered that the format of my campaign has to be very understandable and well structured. I have to avoid using bright colours as this will only distract the audience from the essential information. These websites and advertisements are most definitely targeting teenagers because of the font used- one website uses a really eccentric font and it looks like the type of font graffiti is written in.
I believe there is a gap in market due to the fact that a lot of campaigns around today are inspired by road safety and cyberbullying but there are not many that are focused on drugs or self-harm. So I could influence my work around those topics. To improve on these websites, I would add pictures or have the information in a different format, maybe in a mind map or a diagram showing the person who is affected and then branches showing the people that are affected further along the line.

Product Placement

After much consideration and research to help me with my decision I have decided to place my social message campaign on E4. My final shortlist was; Channel 5, MTV, ITV2 and E4.

Channel 5 was the most appealing because during Daytime television, an advert would cost £2,000 and during Peak times it would cost approximately £17,000. I calculated that the average number of viewers that watched programmes on Channel 5 in the week ending the 14th September was 1,625,900, however there were more female viewers than male aged around 20 years old.

MTV charged £150 per shot for a 30 second advert and this would cost £4,500 if there were 30 shots within the advert to place my advert on this channel but the average number of viewers for that week was only 163,600 but they were of a young age group (teenagers).

Furthermore, it would cost £2000- £1 million to place an advert on ITV2 but this price would depend on how much I wanted to advert to captivate the audience. The average number of viewers for this channel was 618,400 which was the second highest at the moment.

Lastly, E4 would charge £8,500 per shot for a 30 second advert and this would total £255,000 if there were 30 shots in the advert. The average number of viewers for this channel in the week ending the 14th was 921,500. E4 are desperate to portray an 'eccentric and witty persona' and this is why I was swayed towards this channel.

I was dead set on placing my social message campaign on Channel 5 at about 9 o'clock to 10 o'clock but the reason why the viewing figures were so high was because Celebrity Big Brother was on throughout that week. I did calculate the viewing figures before the normal Big Brother (the week ending the 1st June) started and it totaled to 1,077,600 but the shows that were shown were not aimed at my target audience of teenagers. Moreover, teenagers of today wouldn't watch Channel 5 out of curiosity of finding an entertaining show whereas E4 would accomplish this.

So in conclusion, my social message campaign will be placed on E4 at 9 o'clock. Even though it will cost £255,000 if there are 30 shots within my advert but was an average of 921, 500 viewers last week. Additionally, E4 are the main channel that attracts teenagers so the channel is always keenly watched.

The online medium that I will use will be YouTube, due to the fact that before many videos there are short 30 second or so adverts beforehand which can be compulsory and cannot be skipped. So this will be the best medium to place my advert as well. 

Market Research - Advertising Placement

I have made some initial research into various television channels' policies towards the audience and the age group that they intend to aim their work at. The channels that I have decided to research range from BBC Three to Channel 5 as I believe I should have a concrete understanding on their policies before I make any judgement on which one is the most suitable for my advertisement to be placed on.

I started my research with E4, I managed to find a page which portrays who - as a channel - they are and why companies should advertise with them. They aim their work at 16- 34 year olds and they want to vindicate an 'eccentric and witty persona'.

ITV have 5 channels: ITV2,  ITV3, ITV4, CITV, ITV Encore and ITV itself. ITV shows drama, sports and soaps whereas ITV2 is the channel that is for young people where scripted comedies are commonly shown. ITV3 shows sophisticated drama's and more factual programmes. Furthermore, ITV4 shows a variety of genres such as sport, iconic movies and US shows. CITV is aimed at the younger viewers like school ages children. Finally, ITV Encore is a relatively new channel which is 'dedicated to drama'.

This is a quote from the BBC Three. They have clearly stated their main aim as well as their intended age group focus.

When people are asked what a teenagers favourite television channel is, they would probably say MTV. This is because they aim their work at 12- 34 year olds and they are obviously attracted to the channel.

Many people would discard the thought of Channel 5 being aimed at teenagers but many shows such as Big Brother and Celebrity Big Brother do so. In addition, '32 million' people tune in to watch their channels.

This graph shows the age and gender of the average viewer of 30 different viewers which range from Cbeebies to BBC News.

Viewer Numbers

This table shows the number viewers that watch various programmes on MTV between the week before 14th September. It conveys that Geordie Shore was the most viewed programme with 969,000 viewers. Apart from Geordie Shore, Teen Mom 2 was one of the most popular shows that week with 157,000 viewers. The cost per shot on an advertisement on MTV can range from approximately £10 and a maximum of £150 per 30 second broadcast.   

Another television show that I found was ITV2 because it is specifically aimed at young people. Celebrity Juice was the most popular programme that week with 1,117,000 viewers and The Xtra Factor was some way behind it with 865,000 viewers. To advertise on ITV it could cost from as little as £2000 up to over £1million. Furthermore, it does depend on 'how big the task is and how much noise you need to make!'

Many people consider E4 to be the most popular channel with young people and this tables vindicates this. The top 6 programmes on this channel had 1,003,000 viewers or more proving its popularity with young people. The cost per shot for advertising on E4 costs a maximum of approximately £8,500 per 30 second broadcast.

The last channel that I researched was Channel 5. Their 10 most watched programmes all had over 1 million viewers each. The Celebrity Big Brother Final had 2,393,000 viewers, this show usually starts at 9pm but it was only on TV in January for 3/4 weeks and in September for 3/4 weeks as well. To advertise on Channel 5 for 30 seconds, in the Daytime, it would cost about £2,000 whereas in Peak time, it would cost approximately £17,000.

Music Video (2)- Shooting Schedule

Shooting Schedule

Changing Groups

The partner I was working with left the course and this prompted me to change groups. All my previous work for my other group will stay on my blog because it will show the range of skills that I have shown throughout this unit.

Music Video (2)- Lists of Props, Costumes and Make Up

Props

There not be many props within my music video but the ones that will be used are:

• iPhone
• Headphones

Costumes

The costume that the artist will wear is a shirt, smart trousers and smart shoes (black), this costume will be used in the street scene. Whereas in another scene the artist will wear casual clothes such as a t-shirt and jeans/ chinos. In the tennis scene, the artists will be wearing shorts, trainers and a sporty shirt. 

Make Up

Make Up will not be worn by our artists.

Music Video (2)- Risk Assessment

I drew up my own risk assessment as it will make me more aware of the possible dangers within the process of creating this product. I mentioned the essential things that may cause me problems and any difficulties when carrying out my work. By making a risk assessment I now have more knowledge regarding the drawbacks which can occur within this work.