Editing Evaluation

WWW-

• I managed to get the lip synch to match the music perfectly.
• In the early stages of cutting the videos, it looks very effective.
• I didn't have the same shot on screen for a long period of time so variations of shot types were used. 

EBI-

• At the moment I have the same shot ( green screen) on screen the most so I need to use that shot less and use other ones to make it look exciting and different.
• I should not cut off the shots when a dance sequence or dance movement is happening.
• I should add cutaways to the music video to make it look more interesting and appealing.

Market Research - Competitor Analysis

This cyber bullying advert is very shocking in the terms that the narrator calls cyber bullying a 'virus' and a 'disease'. This advert shows a young girl being cyber bullied by people in her school but she deals with herself without telling anyone. Aside from the websites, this form of promoting how to deal with cyber bullying is effective because it shows the young girl who is obviously feeling very upset whereas the group of girls who are also being shown are laughing and seem to be enjoying bullying this lonely girl. The camera movements within this advert makes the audience feel sympathy towards the victim because at one point the camera pans from right to left and it shows the two girls laughing and sending messages about this girl but as the panning continues you see this girl check her phone and is then shown feeling distraught. However, a Facebook page makes a comment saying that 'Jane shouldn't be treated like this' and then various hard-hitting facts appear, leaving the audience left feeling shocked.


This short video is extremely hard hitting for the audience as this girl in shot now narrates her personal feelings throughout the video. I think promoting bullying in a video form is the most effective medium in order to capture the audience's attention due to the fact that we have to concentrate throughout to understand the story. The video concludes with some shocking statistics about suicide, many bullying adverts end with statistics and facts that leaves the audience thinking and wondering about other cases of suicide.

After researching various cyberbullying themed websites, I believe I have found the qualities on how to make a successful campaign. A lot of the websites had some interesting points and some elements that stood out, so I believe if I can interpret these and make them relate to my ideas, my campaign will be a success. In my campaign, I think I need to make it interactive for the audience, have key points on how to avoid being bullied- physically or on the internet, I need to have interesting colours that will attract the audience and also to make the campaign look exciting and vibrant and lastly, the language I need to use has to be sophisticated and very direct as I want to audience to trust my opinions and beliefs.

Social Media Campaigns

This Year's Must-Have Gift
 

This advert is encouraging people to donate blood to help save the lives of others who desperately need it. The techniques that have been used are compassion and self perception, to make the audience aware of the situation that some people could be in. The style of the advertisement is dramatic and memorable because of the message it creates makes the audience remember what happened. The form of the advertisement is stand alone as it is not part of a series and it has taken into account the time of year (Christmas) so it would be a one-off advertisement. The conventions of advertising that are evident are a logo of the NHS, a statement of 'This year's must have gift, blood'. Also there is music played throughout the advert which keeps the audience interested. The target audience will be people who are old enough to give blood, 17-year-olds, but also parents because they may have a child that wants everything and therefore they can relate to this or a child who is in need of a donation to help save their life.

Speed Ad- Mistakes

This advertisement is showing the consequences of speeding. The techniques which have been used are fear, compassion and self perception. These techniques have been used to create sympathy for the victims within the advert and it could also allow people to become more aware of the dangers of speeding and therefore they will reevaluate themselves when driving. The style of the advertisement is dramatic because the way it has been constructed, the audience knows what will happen and that is that someone will be seriously injured. This advert is also a stand alone because it is not part of a series and there are no links to other adverts. The main convention which is used is a statement 'Other people makes mistakes, slow down'. Lastly, the target audience would be adults wand people that can drive because they will be made more aware of the consequences of speeding but also adults with children will be targeted because if they have a child in the back seat, then hopefully they should take this into account and they should then slow down.

Think! Hedgehog Road Safety

The message for this advert is to take care when crossing the road and there are little messages within the advert telling viewers what to do e.g. not to cross in-between two cars. A technique that has been used is self-perception as it makes people think how they cross the road and if it is a safe way. Styles of the advert are surreal, humorous and intertextuality, because the use of the song allows the audience to remember the advert. The form of the advert is a series because it is part of the 'Think!' series and it is also an animated advertisement. The main conventions of the advertisement are music is played throughout 'Stayin' Alive', a slogan appears at the end 'Stop, Look, Listen, Live'. Lastly, the target audience for this advert is children because of the animation and the catchy music and this will help the children to pay attention to the main message.                                                                        

Anti-Bullying Ad

 

The message for this advert is to stand up for someone that you can see being bullied. A technique which has been used is self-perception because it makes people consider whether they would stick up for someone that is being bullied or if they would just allow it to happen. Styles of the advert are dramatic and intertextuality (memorable) this is because the advert is focused on a ginger person and so the colour could stay in the memory of the audience. The form of the advert is a stand alone as it isn't part of a series and it is just a one-off advert. The conventions used are music and also a statement is used at the end 'Take a stand against bullying. Take the pledge.'The target audience for this advert could be school children as it shows a school scenario and children may see this and take confidence from it and therefore take a stand against bullying.

 Road Safety Campaign Film HD - teen-anti speeding UK

 

The message to this advert is to not give into peer pressure because this boy listens to his friends to tell him to go faster and it then leads to a crash. Techniques that have been used are fear, compassion and self-perception. All these techniques make the audience wonder and think about how they go about driving and if they have ever tried to peer pressure someone else. Styles of the advert are dramatic and surreal because the advert is very disturbing and distressing but it manages to get the message across. The form of the advert is stand alone as well because it is once again not part of a series of adverts. Conventions that have been used are music and this was used when the boy turned into a puppet and it highlighted the fact that he was being controlled like a puppet. A logo and a statement was also used to make the advert more successful, the statement was 'Can you stand up to your friends?' and 'Be strong, don't speed'. Lastly, the target audience could be newly passed drivers that may have a car full of friends and therefore the advert can vindicate the dangers of speeding and dangerous driving.

Final Ident Evaluation

My final ident is similar to my plans because I had four main ideas and the final ident was a development of the idea. I wanted to have the camera to be completely focused on the piece of paper with different coloured paints and these would spread across the periphery of the paper and it would slowly form the logo of The Grid. Compared to my original design, the formation of the lines is different to the final copy but I think it would make the whole ident look messy if the idea of the lines was replicated. The idea was to get the colours to overlap but this would be difficult. I believe by creating a plan it helped me to shape the end product successfully. 

However the final outcome of the ident is poor because the camera is at an angle and it is not directly over the paper at a bird's eye view type of shot and where the camera has been nudged, a corner of the paper is off screen. Also the camera isn't aimed at the paper as you can see the equipment on the table. Furthermore, I had to change my final idea from the 1st draft because that one was not successful either but I believe the final ident is a step up from the original draft and that is because it is much more creative.

As I thought that the ident was not up to standard, I decided to re-do the ident. The final ident is much better than the original, this is because the camera angle is directly focused on the subject, this has been achieved by using a bird's eye view shot type. The music that has been used is uplifting and it keeps the audience enthralled with the ident. The idea is also much simpler which enables the audience's attention to remain captured on the ident object, whereas with the original there were pieces of equipment that were on show and this would have been difficult for the audience to focus on the actual ident if there were other things going on too.