I have made some initial research into various television channels' policies towards the audience and the age group that they intend to aim their work at. The channels that I have decided to research range from BBC Three to Channel 5 as I believe I should have a concrete understanding on their policies before I make any judgement on which one is the most suitable for my advertisement to be placed on.
I started my research with E4, I managed to find a page which portrays who - as a channel - they are and why companies should advertise with them. They aim their work at 16- 34 year olds and they want to vindicate an 'eccentric and witty persona'.
ITV have 5 channels: ITV2, ITV3, ITV4, CITV, ITV Encore and ITV itself. ITV shows drama, sports and soaps whereas ITV2 is the channel that is for young people where scripted comedies are commonly shown. ITV3 shows sophisticated drama's and more factual programmes. Furthermore, ITV4 shows a variety of genres such as sport, iconic movies and US shows. CITV is aimed at the younger viewers like school ages children. Finally, ITV Encore is a relatively new channel which is 'dedicated to drama'.
This is a quote from the BBC Three. They have clearly stated their main aim as well as their intended age group focus.
When people are asked what a teenagers favourite television channel is, they would probably say MTV. This is because they aim their work at 12- 34 year olds and they are obviously attracted to the channel.
Many people would discard the thought of Channel 5 being aimed at teenagers but many shows such as Big Brother and Celebrity Big Brother do so. In addition, '32 million' people tune in to watch their channels.
Viewer Numbers
This table shows the number viewers that watch various programmes on MTV between the week before 14th September. It conveys that Geordie Shore was the most viewed programme with 969,000
viewers. Apart from Geordie Shore, Teen Mom 2 was one of the most
popular shows that week with 157,000 viewers. The cost per shot on an advertisement on MTV can range from approximately £10 and a maximum of £150 per 30 second broadcast.
Another television show that I found was ITV2 because it is specifically aimed at young people. Celebrity Juice was the most popular programme that week with 1,117,000 viewers and The Xtra Factor was some way behind it with 865,000 viewers. To advertise on ITV it could cost from as little as £2000 up to over £1million. Furthermore, it does depend on 'how big the
task is and how much noise you need to make!' 
Many people consider E4 to be the most popular channel with young people and this tables vindicates this. The top 6 programmes on this channel had 1,003,000 viewers or more proving its popularity with young people. The cost per shot for advertising on E4 costs a maximum of approximately £8,500 per 30 second broadcast.
The last channel that I researched was Channel 5. Their 10 most watched programmes all had over 1 million viewers each. The Celebrity Big Brother Final had 2,393,000 viewers, this show usually starts at 9pm but it was only on TV in January for 3/4 weeks and in September for 3/4 weeks as well. To advertise on Channel 5 for 30 seconds, in the Daytime, it would cost about £2,000 whereas in Peak time, it would cost approximately £17,000.
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