Summary of Production Research

As part of my advertisement I had to hire different pieces of equipment in order to film and edit my advertisement. 

The budget for my advertisement will be £800. This money will be spent on the equipment hire which includes actors, tripods and cameras.

I found that the Nikon DSLR cameras were much more expensive compared to the Canon DSLR cameras. Taking into account the two brands and the different prices that go with it, I am going to hire the Canon EOS 1100D camera due to the fact that it is the cheapest camera to hire for 2 weeks at £98 out of them all including the £85 deposit, which brings the total to £183. 

In addition, I had a range of different tripods from all different brands and the cheapest one I found was the Libec TH950/650/H22 tripod which will cost £12 a day. If I use this for the two weeks that I anticipate to film for, this tripod will cost me £168. The reasoning behind my decision is once again the cost, all these tripods that I researched would all be useful to me but I will need to keep my eye on my budget. 

The price to hire a Mac Pro with Final Cut and Avid software for the editing process would cost £38 but to hire a MacBook Pro Laptop with Final Cut 7 and Avid Media Composer 6 would cost £25 so I have decided to go for the cheapest option which is the latter.

The total to hire all these pieces of equipment comes to £376. With my total budget being £800 I will have £424 left over.

Furthermore I also had to decide where to film my advertisement, I decided to film the advertisement in my house. This is because it is easily accessible but also in terms of filming, there will not be any distractions. For instance, if the advertisement was filmed at school than I would have to be very cautious because people may walk past the camera and so I would have to re-shoot that scene. So I believe that filming in my house will be convenient. Moreover, filming in a house could be very symbolic because people would feel comfortable at home and wouldn't expect to be bullied but the idea of the advertisement is that the actor is being bullied in their own house. The idea of my advertisement was for a male to receive a text from a bully abusing him, whilst this is happening the music will be very dull to express the actor's feelings. Then the bully would run to his room to hide, until an anti-bullying hotline texts him; telling him that they can help. The music from here until the end will be much more uplifting which will emphasise the feelings of the actor. Especially by including music, it will meet the requirements of the brief because it is vibrant. Additionally it was imperative that I ensured that my advertisement appealed to my target audience. By including an actor who is of the same age as the target audience, it will appeal to the audience because they can relate to that person due to the fact that they are similar ages.