This articles examines the psychology behind advertising. It informs the reader that in order for an advertisement to be effective, it must use emotional response in the form of rage, love and fear. I would use a different form of emotional response which is compassion as this would be more fitting for my advertisement. Furthermore, the use of a persuasive technique such as celebrity endorsement can help to promote a product to the audience. However this would be very difficult to get a celebrity to be in my advertisment. This article also highlighted the purposes of an advertisement and they came to the conclusion that the four main purposes are to attract the consumer's attention, focus the attention on the message, make the consumer remember the message and to make the consumer take the desired action. These four main points will be contemplated whilst I plan my advertisement as it will ensure that my advertisement is successful.
The second article investigated 'what was the best way to engage the audience'. Teixeira believed that evoking surprise was the most effective way to capture the attention of the audience. They found through research that the element should be used at the beginning of the advertisement, followed by a longer period of joy as this will get the most attention. I will try to create a sense of surprise at the beginning but I will make sure that the advertisement gets going straight away and I will avoid dragging the advertisement out because this will make the audience become restless.
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