This advert is encouraging people to donate blood to help save the lives of others who desperately need it. The techniques that have been used are compassion and self perception, to make the audience aware of the situation that some people could be in. The style of the advertisement is dramatic and memorable because of the message it creates makes the audience remember what happened. The form of the advertisement is stand alone as it is not part of a series and it has taken into account the time of year (Christmas) so it would be a one-off advertisement. The conventions of advertising that are evident are a logo of the NHS, a statement of 'This year's must have gift, blood'. Also there is music played throughout the advert which keeps the audience interested. The target audience will be people who are old enough to give blood, 17-year-olds, but also parents because they may have a child that wants everything and therefore they can relate to this or a child who is in need of a donation to help save their life.
Speed Ad- Mistakes
This advertisement is showing the consequences of speeding. The techniques which have been used are fear, compassion and self perception. These techniques have been used to create sympathy for the victims within the advert and it could also allow people to become more aware of the dangers of speeding and therefore they will reevaluate themselves when driving. The style of the advertisement is dramatic because the way it has been constructed, the audience knows what will happen and that is that someone will be seriously injured. This advert is also a stand alone because it is not part of a series and there are no links to other adverts. The main convention which is used is a statement 'Other people makes mistakes, slow down'. Lastly, the target audience would be adults wand people that can drive because they will be made more aware of the consequences of speeding but also adults with children will be targeted because if they have a child in the back seat, then hopefully they should take this into account and they should then slow down.
The message for this advert is to take care when crossing the road and there are little messages within the advert telling viewers what to do e.g. not to cross in-between two cars. A technique that has been used is self-perception as it makes people think how they cross the road and if it is a safe way. Styles of the advert are surreal, humorous and intertextuality, because the use of the song allows the audience to remember the advert. The form of the advert is a series because it is part of the 'Think!' series and it is also an animated advertisement. The main conventions of the advertisement are music is played throughout 'Stayin' Alive', a slogan appears at the end 'Stop, Look, Listen, Live'. Lastly, the target audience for this advert is children because of the animation and the catchy music and this will help the children to pay attention to the main message.
Anti-Bullying Ad
The message for this advert is to stand up for someone that you can see being bullied. A technique which has been used is self-perception because it makes people consider whether they would stick up for someone that is being bullied or if they would just allow it to happen. Styles of the advert are dramatic and intertextuality (memorable) this is because the advert is focused on a ginger person and so the colour could stay in the memory of the audience. The form of the advert is a stand alone as it isn't part of a series and it is just a one-off advert. The conventions used are music and also a statement is used at the end 'Take a stand against bullying. Take the pledge.'The target audience for this advert could be school children as it shows a school scenario and children may see this and take confidence from it and therefore take a stand against bullying.
Road Safety Campaign Film HD - teen-anti speeding UK
The message to this advert is to not give into peer pressure because this boy listens to his friends to tell him to go faster and it then leads to a crash. Techniques that have been used are fear, compassion and self-perception. All these techniques make the audience wonder and think about how they go about driving and if they have ever tried to peer pressure someone else. Styles of the advert are dramatic and surreal because the advert is very disturbing and distressing but it manages to get the message across. The form of the advert is stand alone as well because it is once again not part of a series of adverts. Conventions that have been used are music and this was used when the boy turned into a puppet and it highlighted the fact that he was being controlled like a puppet. A logo and a statement was also used to make the advert more successful, the statement was 'Can you stand up to your friends?' and 'Be strong, don't speed'. Lastly, the target audience could be newly passed drivers that may have a car full of friends and therefore the advert can vindicate the dangers of speeding and dangerous driving.
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