Final Ident Evaluation

My final ident is similar to my plans because I had four main ideas and the final ident was a development of the idea. I wanted to have the camera to be completely focused on the piece of paper with different coloured paints and these would spread across the periphery of the paper and it would slowly form the logo of The Grid. Compared to my original design, the formation of the lines is different to the final copy but I think it would make the whole ident look messy if the idea of the lines was replicated. The idea was to get the colours to overlap but this would be difficult. I believe by creating a plan it helped me to shape the end product successfully. 

However the final outcome of the ident is poor because the camera is at an angle and it is not directly over the paper at a bird's eye view type of shot and where the camera has been nudged, a corner of the paper is off screen. Also the camera isn't aimed at the paper as you can see the equipment on the table. Furthermore, I had to change my final idea from the 1st draft because that one was not successful either but I believe the final ident is a step up from the original draft and that is because it is much more creative.

As I thought that the ident was not up to standard, I decided to re-do the ident. The final ident is much better than the original, this is because the camera angle is directly focused on the subject, this has been achieved by using a bird's eye view shot type. The music that has been used is uplifting and it keeps the audience enthralled with the ident. The idea is also much simpler which enables the audience's attention to remain captured on the ident object, whereas with the original there were pieces of equipment that were on show and this would have been difficult for the audience to focus on the actual ident if there were other things going on too.