Creating the Logo for Playground Ident

I initially started by creating blank custom, transparent template which would form the canvas for my ident logo design.












I then had trouble making four lines all the same size and width so I decided to use arrows which I found in the custom shape tool. I believe it is better like this because the stalk to the arrows are much bolder and they look more vibrant. Furthermore, the colours which I used highlighted the boldness of the lines. I then used the eraser tool to eradicate the point of the arrow. This made them look more like lines.















I reshaped the lines to make them thinner and longer and I arranged them into a grid formation. I decided to make them different length, but only slightly, because it made the design look rustic. Whereas, if I had it all perfect, it would look too perfect and false.











To add identity to the piece, I had to add writing. I used the character and paragraph palette to edit the text to make it look professional and sharp.











This is the completed logo but it is only a draft as I may need to adapt the ideas to make it look more creative and vibrant.