VIP Evaluation

VIP means Very Important People and so I thought the name represented the elder generation and more sophisticated, mature people. So therefore the genre of music which relates to this group is classical music as this is soft, pleasant and a mature style of music. This is a type of music which will be played in the evening or in the afternoon when the elderly people have completed a day and have decided to relax to a soft radio channel. VIP gives the channel a royal and sophisticated feel which could make the listener feel much more important and privileged to be listening.

As mentioned before briefly, I want the target audience to be over 60s because of the sophistication element which the channel name gives off. I want the audience to be aimed at both genders as the design combats this. The classical music can be aimed at both genres effectively.

I tried to make my logo resemble a typical posh scenario. I wanted them to see the vibrant colours and be reminded that their is still life to be lived and that everything can have an element of fun. The logo is quite unique and it shows creativity but most importantly, it shows sophistication which is the impression I wanted to create.

The stations main competitor would be Classical FM because they would play the exact same genre of music to my own but hopefully as my channel is new, my target audience would be attracted to the channel but especially the logo would be the main source of attraction because it is unconventional and unique.

My theme throughout the logo is sophistication and this is the 'look I wanted to create. However, I wanted to add youth and life to the logo and this has been achieved through the use of bright colours. By concentrating on the name of 'VIP' specially I managed to create a posh theme and by using this name as the main focus, I based the genre of music around this name and this would hopefully attract the target audience of over 60s. The logo was design around the traditional events within a posh environment and that is a champagne bottle being opened, so this is why I chose the genre as it reflects the design the best. I could imagine the target audience listening to the music when they're relaxing at home in the evening or when they have a get together with their local friends or neighbours.

Initially, I used a website which specialises on different styles of fonts and the website I used was www.Dafont.com. I didn't want to have a particular font as the font wouldn't be the most important thing within the design, however I still wanted the font to look classy and defined.The three choices of font were Absender, Apple Chancery and Birch Std. I decided to have Absender as the font because it looked classy and sharp whereas the second font was difficult to read and the last one, the letters were very fixed together and the whole font looked false and blurry.

The process of the creation of the logo was quite time consuming because everything had to be exact and sharp. Firstly, I had to import a picture of a champagne bottle into Photoshop, I created a custom shape by using the pen tool, which went around the periphery of the shape and I coloured it in red, I added more detail to it by using the paintbrush tool to make the champagne bottle look more realistic. The paint bucket tool was used to add a yellow colour to the new shapes which were created. I imported another picture of a cork into Photoshop and a custom shape was created once again. Brown was the colour which was used and this added more life to the logo design. Lastly, to add the effect of the champagne exploding I created different shapes to produce this exciting effect.

Lastly to give identity to the design, I created a small logo of OW!Music by using the custom shape tool and I found a circle with only the circumference and I filled the shape with an orange colour by using the paint bucket tool. OW!Music was written in green letters to add definition and to make the smaller logo stand out. I used the paragraph palette tool to make sure the company name could fit within the circle.

The most successful part of the logo has to be the champagne bottle because it came out exactly how I wanted it to, if not better. I am pleased at how the logo looks because it is so realistic, to me. The colours make the design look much better as there is a range of different colours which brings the whole thing to life. The colours of the font contrasts well with the colour of the exploding champagne as it makes the channel name more defined. Overall, the logo looks very realistic but so it looks tacky. If I used different colours to what I planned, this tacky look would have been created whereas the colours which were initially chosen look very effective.

My audience thought that the logo clearly relates to the radio station of 'VIP' and the images used appeals to the target audience. Others believed that the VIP life was achieved through the use of the champagne bottle. Furthermore, they thought the logo looked very classy and sophisticated. The criticism was that the edges should be sharper to give off energy. On the other hand, they thought that the logo should have more youthful colours.

The skills I have developed are to be much more creative when producing the logo. This was used especially when choosing the composition of the letters within the spilling champagne. Also I developed skills of going over the top and going beyond my comfort zone when deciding the colours to use because I find it difficult to decide which colours go well together but I thought the colours were successful.

My logo is very unique compared to other designs and this individuality is what I was going for as I want all my logos to be completely different to other logos because the family of logos are intended to be modern, hence the design and the colours.

To make my work better I could have made the design more smaller and more compact which wold symbolise unity and strength throughout the design. There could be a background to the design to add more definition to the logo and this would make the logo stand out more and look more vibrant.

This is the completed logo for the VIP radio station.