For the Kitchen ident Clare will be controlling the camera and making sure that all the relevant props are visible in the ident. She will also find and control the music because the ident may come across as confusing to the audience if the music does not link with the images. I must control the lighting by making sure artificial is enhanced if the ident needs more light or to reduce the amount of the light if it doesn't need any enhancement. I will also direct the positions of the props because I have the most knowledge on the ident due to the fact that I created it. We will edit the ident to ensure that it looks right and to a professional standard.
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