The target audience would be aimed at 28 to around 62-year-olds as heavy rock metal could relate to this age range. Without being too specific, I would aim this radio station at "head bangers" as this is their preference of music.
The type of companies that would advertise on my channel would be gig offers and vehicle adverts but more larger vehicles such as lorries, pickup trucks and vans. This is because such large vehicles can be associated with heavy metal, due to the size and power of them.
My designs reflect these ideas because of the boldness and the colour of them link to heavy metal. The colour of the lock is grey which is the typical colour of metal. Also the size and boldness of the lock suggests heaviness and density.
The type of music related to the radio station 'Pulse' is drum and bass. The reason behind this is that a pulse always has a beat and so does drum and bass music.
The target audience that I would like to aim this radio station at is youths, aged between 16-24. This music is regularly played in clubs and this age group would have interest in this genre as they would be familiar with the sound.
The advertising that would occur on my radio station would be blood donor adverts, hospital information and other heart related adverts because this is quite clichéd towards blood and it links to the word 'pulse'. To attract the age group, I would advertise sport details and lively day to day information.
My logos reflect my ideas fir this channel as they're sharp and quirky which can link to the age group. In addition, the colours represent blood, linking with pulse.
The genre of music which will be played for the 'VIP' radio station will be classical music. This is because the term 'VIP' is associated with sophistication and class. Therefore, this type of music will be ideal for this station.
The target audience for this radio channel would ideally be aimed at 60 to 85-year-olds this is due to the smoothmess and relaxing nature of the genre of music. However, other people may be interested in this radio channel but ideally it is aimed at elderly people.
The type of adverts that will be played are ones that relax but inform the listener. A dense amount of information will be given to allow the listener to be aware and up to date with recent news stories.
The logos I designed for this station reflects my ideas as they show class and sophistication through the style but also the colour of red, yellow and green. Colours that show weath, power and dominance. I hope these interpretations came across with my radio station ideas.
Secondaly, for the radion station 'Pulse' I will use the final design I created because it is an adaption of the second and third ddesign; these were my favourtie designs. So, I put the ideas together and created an effective design.
Lastly, the radio station 'VIP' is my favourite station because you can have a range of ideas and interpretations because the word/ phrase is so broad. However, my ideas are much more genuine, due to the fact that the genre of music is classical. The design I will choose is the final design because to me, it is very extraordinary yet original.
The name I will call this family of logos is 'Vibrance' because the colours are bold and energetic, making them stand out to the audience.
My logos fit with one another due to the colours linking. Each logo has an element of red and yellow within them to attract the audience this is because they're vibrant colours. The logos link with OW! Music's identity because they want to attract a young audience and so these bright colours fulfill this criteria because young people want to see sharp and bright colours as it suits today's society.
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