These are the initial ideas of the idents but these have changed and adapted after new ideas came to mind. However, all the ideas have the same intention, and this is to endorse the audience to watch the channels in which these idents will be played before. The first and third ident will have a fast tempo and this will appeal to the younger audience because of the upbeat, jerky style whereas the second ident will be slow paced and this will be played before a serious programme and it will be aimed at a more older audience because of the sophistication which will be needed to interpret the style of programme.
The target audience for this ident will be aimed at the youth and energetic side of today's society. For example, the age will range between 18 to 22 year olds because these people usually attend parties and they're full of energy and fun. I decided to use them as a target audience due to the ident being about parties and fun. So I thought this would be the best age range to target. The Grid has a young quirky identity and with the fast tempo and futuristic feel which I wanted to portray for this ident will be ideal to capture the mass audience for young adults.
The target audience which I will try to aim this ident at is more sophisticated people, maybe between the ages of 23 to 27 year olds because the programme which will be played after the ident will be a chat show and these are the types of people who will be able to handle the situations the most maturely. As the TV channel is aimed at youth, the ident which will be played before it will have calm, tranquil music with information played about the upcoming programme to remind them how serious the topics will be. Therefore, this mature age range will be able to respect the difficulties which the people will face.
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